Marketing Management Associate
Course Outline:
- Analyzing the Marketing Environment
- Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
- Products, Services, and Brands: Building Customer value
- Pricing: Understanding and Capturing Customer Value
- Marketing Channels: Delivering Customer Value
- Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
- Direct, Online, Social Media, and Mobile Marketing
- Sustainable Marketing: Social Responsibility and Ethics
Program Requirements:
- Online quizzes
- Summative assessment / cases
- Attendance to virtual live coaching sessions (2 hours per week)
- To earn a Certificate of Completion for this virtual learning, you need to earn more than 75% of possible points on assignments and assessments to obtain a passing grade. Assessments are worth 25% of your total score, while assignments are worth 75%.